Speakeasy Brew Sessions
December 6, 2010 § Leave a comment
I asked Stephen Armstrong of Speakeasy Roasteries about The Brew Sessions that Speakeasy has been hosting in their café.
How have the Brew Sessions been going at Speakeasy? Have they been successful?
“Speakeasy Brew Sessions have been very successful. The opening session saw about 25 people through the door. The objective is to get people out to learn that there is some basic science to coffee that most people have never learned. We are less concerned about the numbers of people, than the knowledge they come away with. Brewed coffee during the tasting sessions is always free; it’s more about selling the culture of quality and the slow-food / social approach to coffee preparation and sharing.
Brew Session Anecdote…coffee gives off CO2 for 2-3 weeks after roasting. If you took fresh coffee and put it in a can, what do you think would happen? The can will explode. So if you are buying grocery store coffee in any kind of sealed container, it’s stale before it ever gets packaged; it has to be for sake of shelf stability. The essential communication here isn’t buy Speakeasy coffee, or even buy better coffee (though this would help); it’s buy fresh coffee.
Brew Sessions also allow me to demonstrate the range of far superior methods of making coffee. ‘Drip’ coffee (while North America’s preferred method) is considered the worst brew method because you are letting gravity do the work. Lots of people appreciate the knowledge that will let them make a better cup of coffee without having to change the coffee they buy (but just change the way they brew it).
Every ‘Brew Session’/LCBO ‘Cooking w/ Coffee‘ I have someone who says, ‘I can usually only drink coffee with cream and sugar. I just tasted five remarkably different coffee that I could drink black.’ (that’s not to say that they would necessarily choose to).
The Brew Sessions have been enough of a success that starting in January, they will be held weekly: every Saturday from 12 to 3 pm.”
This Friday, Mixed Media and Speakeasy Roasteries will be hosting an ArtCrawl edition of The Brew Sessions. Drop in to Mixed Media 7-9 pm Friday December 10 to see Stephen demonstrate the Chemex brew method, and grab a free cup of Speakeasy coffee.
Saturday December 11th 12-3 pm you can visit the café at 445 Ferguson Avenue North for a full length of edition of The Brew Sessions. Stephen will be demonstrating several brewing methods, including french press, aeropress, siphon, pourover, chemex, and espresso brew methods. Also taste 5 new Speakeasy coffees. The sessions are free, and all levels of coffee appreciation are invited!